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The Personality of Color

Get To Know Your Colors

The Personality of Color

Posted September 09, 2013

Every color has a personality. So before you start just picking whatever color you please, take the time to get to know all the colors and learn how they feel (and will make your audience feel too).   Let me introduce you:  

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Charlotte Katelyn
Web Designer
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The Art of Combining Fonts

Basic Guidelines to Follow When Mixing Fonts

The Art of Combining Fonts

Posted September 04, 2013

So you've found the font for your design. It's perfect. The style of it beautifully compliments your design. It goes with the message so harmoniously that you could cry. The sweet serifs whisper to the audience that they are witnessing the most glorious design that they have ever laid eyes on. Then you realize you have one problem. You can't find another font that looks good with i ...

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Charlotte Katelyn
Web Designer
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Bad Design Kills

Why Bad Design is Killing Your Bottom Line

Bad Design Kills

Posted August 27, 2013

Design is not decoration. It's not just how something looks, it's also how it works and even what it is! Because of this, design can optimize your business for success or it can be the key to its demise. Dieter Rams is a German product designer and arguably one of the best designers of all time. He is most well known for some of the beautifully designed products he contributed to dur ...

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Andy J Miller
Art Director
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Creative Low Tide

Coping with the ebb and flow of creativity

Creative Low Tide

Posted August 06, 2013

As right-brainers, we thrive on our ability to make stuff. We feverishly crank out the various components of our masterpiece like some kind of mad scientist, often working late into the night and ignoring everything and everyone around us. Texts and voicemails pile up on our phones. Emails go unanswered. Personal hygiene takes a nose dive. Friends and family plead with us to get some sunlight an ...

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Jon Earley
Creative Director
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Do You Need to Fire Your Logo?

Do You Need to Fire Your Logo?

Posted July 26, 2013

If your logo is trying to explain your brand, rather than symbolize it (making it memorable and unique), you may be wasting one of your best opportunities. Paul Rand is responsible for some of the more memorable logos of all time, IBM, ABC, Cummins and UPS (not to mention our home town) ! Here is what he had to say about this: “Should a logo be self-explanatory? It is only by associati ...

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Andy J Miller
Art Director
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Jon Earley

Jon Earley
Creative Director
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Steven Riche

Steven Riche
Lead Developer
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Andy J Miller

Andy J Miller
Art Director
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Charlotte Katelyn

Charlotte Katelyn
Web Designer
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